What's it for?
Determine the goals. Create criteria that will measure the success.
Who's it for?
Define your target audience
Set your budget realistically. Work out how much time, money and resources you can invest now and in the future.
What's my priority?
Now the budget is set, what are the essential must haves now and what can be developed later? Plan ahead and try to make your website scalable.
What’s your plan?
Have a planned strategy to promote the site, and a content strategy to keep your site fresh and your content up to date.
Does it work?
Measure and evaluate the site's ROI against your original goals and make any essential revisions if necessary to make it work harder.
Digital + Web Design
The message not the medium
Website design and digital marketing is an increasingly important component of the modern marketing mix. When people visit your site, its look and feel has a great impact on how potential customers perceive your company and decide whether or not to engage with you, use your services or buy your products. The back button is always just a mouse-click away, so getting it right is crucial.
Rather than creating online brochures, we create effective digital user experiences - websites that meet your business objectives. More than just a smart layout or striking imagery, we work with you to generate engaging, web-friendly content and effective, user-friendly design. Presenting your messages is the most important thing, and we’ll choose the right technologies to broadcast it to your audience.
We start by determining what you want your website to achieve, who your customers are and, crucially, what makes them tick. But we don’t stop there. If your customers can’t find your website, they may turn to your competitor’s. We will optimize your site’s content – both on the web page and in the backend – to help drive targeted traffic to your site.